What Is Negative SEO?
Negative SEO is the use of untruthful and illegal methods to undermine a competitor’s ranking on search engines. Negative SEO attacks may take on various kinds:
- Hacking your website
- Building thousands or hundreds of spammy links on your site
- Sharing your content, copying it, and distributing it across the internet
- Links to your site with keywords such as Viagra poker on the internet, as well as many more.
- Making fake profiles on social media and damaging your reputation online
- Removal of the top backlinks your website’s site is
What is the Negative SEO?
search engine Optimization (SEO) is an evolving business that is constantly evolving to meet the ever-changing demands of people who seek information. Nowadays, ranking on the first page on Google Search is a mighty feat that requires careful keyword research, content creation, and social strategy, as well as campaign monitoring and optimization on the site. This means that a comprehensive approach that takes a lot of time can help your website climb to the top of the heap by making sure you meet the unique demands of your customers.
There are, not surprisingly, certain undesirable apples. Some are unwilling to invest the time or invest in the correct creation of their sites. Instead, they’d prefer to take shortcuts using negative SEO techniques designed to knock down the honest competition and grab those top positions they want through fraudulent methods. Certain professionals deliberately practice negative SEO to achieve quick outcomes for clients while others stumble into these traps because they’re not aware.
For ethical businesses such as yours, being able to recognize the bad SEO competitors in the marketplace and respond swiftly is crucial to keeping your position in the market.
Examples of Negative SEO:
- Link Farming: The practice of directing weak links to your website by pointing to sites that were designed solely to store useless, spammy, irrelevant links.
- Duplicate Content Copying and pasting content and then publishing it on multiple websites across the internet is among the most effective methods used by spammers to degrade your site.
- Modifying Content Run invisible scripts using the header and footer templates.
- fake Social Media Accounts The negative reviews posted on social media could be damaging to you. Spammers typically target social media by creating accounts on Facebook or Twitter that have a name of a business and then publishing low-quality posts to damage their reputation.
- De-indexing the Site: Removing your robots.txt file to the server in order to exclude you from the search results.
- Forceful crawling: slowing down websites is a simple method to allow bad SEO professionals to create harm. By forcefully crawling your website, causing the server to be burdened with load and eventually crash the site in the process, negative SEO practitioners could lower or eliminate your site’s ranking.
- CTR Fraud: The specially-programmed CTR bot scans the primary keywords on the site as well as branded terms, clicks on the search results, and then bounces back to the page that requests a search engine. The site is deleted after Google concludes that the owner of the website might try to “game the system.”
- When malware is able to attack your site, Google may warn users that “this site may be hacked” before forwarding them to another site, causing traffic to drop.
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What is Google say about negative SEO?
Evidently, Google wants everyone to adhere to the rules. The webmaster community and marketers were stunned and apprehensive at Google Webmaster’s admission of being aware of Negative SEO in 2012. Since the time, Google Webmaster Matt Cutts affirms: “In my experience, there are a lot of people who discuss Negative SEO, but there are very few actually attempt it. In addition, there are very few that actually succeed.” He added that small-scale businesses needn’t be concerned about being targeted by Negative SEO since it’s a technique that is used only in extremely niche market segments of larger, highly-competitive firms.
Is Google taking any action regarding Negative SEO?
It’s true that Google does all kinds of tasks on the back-end, but they don’t know exactly the process that takes place in every update, however, since spammers will immediately go to work on ways to make use of the new algorithm.
“Link disavow” feature “link disavow” feature rolled out in the month of October 2012 as Google’s response to concerns about negative SEO. The webmaster tool alerts webmasters of spam activities or links that are unnatural and gives them the possibility to block links that link to their website or domain. By addressing the issue by addressing the root of the issue with an easy text file with URL listing, Google makes it easier to track criminal activity.
But Webmaster Central Blog Webmaster Central Blog is also urging you to ensure that you are convinced that they can give good sites a boost and penalize those that are not. This technique is not at all necessary for the vast majority of sites.
How to Protect Your Website From Attacks by Negative SEO
Google’s promises aren’t sufficient for proactive website owners. There are numerous techniques to protect your website.
1. Allow email notifications on Google Search Console. All information and concerns related to your site can be at the forefront of your thoughts. When you are aware of what’s happening, you are able to implement more sophisticated strategies to stop negative SEO for example, monitoring backlinks on websites and absolving (or taking down) links that are suspicious, and protecting your site from hackers or malware.
2. Be aware of your backlinks. Platforms for managing visibility online like SEMrush assist you in monitoring your backlinks via an email that provides a summary of any changes. Making backlinks that negatively affect websites on low-quality sites is a preferred tool for negative SEO professionals.
3. Pay attention to your most important backlinks. Another tool, such as SEMrush can be invaluable. Note those important links and request to be notified whenever they’re taken down. You can reach out to the webmasters on the websites and request that the backlinks you value be restored so you don’t lose your search ranking.
4. Secure your website from malware and hackers. With the numerous high-profile hacks and data breaches that cost a lot of money being reported in the media these days and the increasing threat of malware, it’s more crucial to increase secure your site against the savage attacks of malware. There are a number of simple and cost-effective ways to ensure that you are doing this including:
- Use a password for the administrator that is strong
- Utilizing two-step authentication when it is there is a two-step authentication option
- Maintaining a current website
- Installation of security plug-ins(If you’re a HubSpot client and want to know more about the tools security built-in in this article)
- Implementing an automated backup mechanism
5. Beware of copycats and content thieves. Copyscape, as well as Grammarly, will help you locate duplicates of your content on the Internet in the event that they exist in addition to enhancing the quality of your content on your website and preventing accidental plagiarism.
6. Monitor your social media posts. Take an active part in managing social media via the dashboards of your social media pages. Social listening tools are available from Hootsuite, Social Mention, and HubSpot. This means you will be aware when the name of your business is referenced on social media. When you hear mentions of your name make sure to make any inquiries promptly and in a timely manner to stop the spread of negative publicity.
7. Increase the speed of your website’s loading time. Google Analytics Alerts will send you emails whenever your website’s performance slows down and you’ll be able to determine what’s causing it and why. It is possible that you need to enable caching, and disable plugins that consume resources or add-ons. You can also optimize the size of your images remove any unnecessary code, or take measures to stop spammers from using your site.