Mobile SEO is, again, not a distinct type by itself but is actually a subset within SEO that is specifically designed for mobile gadgets.
It’s a fact that greater than 60% of Google searches are currently conducted via mobile devices.
It’s a massive number, and it’s a clear indication of the fact that the Internet is shifting away from traditional desktops and moving toward mobile devices.
It is also the reason behind why Google chose to launch an index that is mobile-first and begin indexing the mobile-friendly version of an online site rather than the traditional desktop versions.
If you’re working in Mobile SEO, you need to ensure that:
- Your site is mobile-friendly. Conducting the mobile test to determine if your site is mobile-friendly is a good start.
- The site loads quickly on mobile devices.
- The website is simple to navigate on mobile devices.
- The experience of mobile users is not affected by interruptions from banners or other forms of aggressive advertisements or pop-ups.
Are you using a mobile-friendly SEO strategy? If not, you’re not taking advantage of a significant portion of potential customers. Today, people are spending more time with their tablets and mobile phones however, there are many websites that aren’t adaptable to different sizes of screens and loading times.
What exactly is Mobile SEO?
Mobile SEO refers to the term Mobile search engine Optimization. It is the most common method for optimizing the content on the search results page to get a better position for your website.
Mobile optimization analyzes your site’s layout, layout, page speed, and other factors to ensure that mobile users visit your site for longer.
Now that you are aware of the mobile search engine, we can dive into the top methods in mobile SEO.
Mobile SEO Best Practices
If your site is optimized to be search engine friendly, there are some additional things to think about when it comes to optimizing mobile devices and advancing Google to index their websites using web-first.
- Page speed ranking is an important factor in mobile search
Page speed is also more crucial when it comes to mobile devices than desktop ones because of problems with network and hardware. It is crucial to reduce the code, make use of web caching, decrease redirects, and of course optimize images.
This is a YouTube video where Matt Cutts explains about Page Speed ranking element
- Responsive web design
With responsive design, the mobile website will be using the identical HTML code and content for every URL, whatever device you use. When creating your site ensures that you use your meta name=”viewport” tag within the source code. This allows your Internet browser to alter the content to match the size of the screen on your mobile device.
Watch this video to learn more about the Google’s Matt Cutts has to say on responsive web design.
- Annotations for mobile and desktop URLs
Problems with duplicate content are addressed through Canonical tags. The addition of the ‘Rel-Canonical tag to your mobile-friendly version of the site can assist Google index all pages in a precise manner and prevent flagging any duplicate content.
- Utilize structured data
If you are using structured data on pages that are accessible on desktop websites The same structured data must be present on mobile versions, too. This is important since Google will only index that mobile edition of your website to index your page using the mobile-first indexing feature.
- Mobile sitemaps
Develop an XML sitemap to be used on the mobile versions of your site. To identify quickly any issues with indexing, keep your pages for mobile XML sitemap pages distinct from web pages.
- The mobile site has different behavior
Certain websites offer content for desktop users in a perfect way, however, they display the well-known 404 error page to mobile users whenever they go to the same URL. Because this is not an acceptable encounter for users on mobile devices, it’s advised to redirect them to the same mobile website with another URL.
- Mobile-friendly navigation
A mobile-friendly website with great navigation makes it easy for users to locate what they are looking for without affecting the speed of the page or obscuring the page. It is recommended to restrict the mobile-friendly navigation you offer to between four and eight items at the top level to protect your users from decision-making.
Conclusion
The future of mobile is now and the implementation of a new SEO strategy will increase the effectiveness of your mobile website’s search results. Make your mobile website better and make it better not just to the eye of Google but, more importantly, in the minds of your customers.