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Link Building

SEO is all about link building. SEO is essential. You could write the most beautiful post but search engines won’t be able to follow even one link. It will likely sit there for years, waiting for visitors to see its amazing content. Google needs to link to your post from other websites in order for it to be found. More links are better. However, quality does matter! Every link is not equal. Worse, some links can negatively impact your site. We’ll show you how link building works. If you are interested in learning more, we will direct you to detailed articles.


What is a link?

A link or hyperlink is simply a connection between two pages of the internet. A link allows you to refer people to a page or post, an image, or another object on the internet. A link exists to help people get from one place to another.

Search engines also use links; search engine robots use them to locate pages on the Internet. This is called crawling. A robot must see at least one link to your site from a website crawled. It is crucial that the first link to your website be visible when you launch a new site.

A link in HTML

A hyperlink in HTML code looks like this

Yoast is a WordPress SEO plugin.

The URL that you are linking to is in the first part. In this case, it’s the URL of the Yoast SEO plugin page ( The second section (Yoast’s SEO plugin for WordPress ) shows the clickable text you would see on the page. This text is called the “anchor text”.

Anchor text

The anchor text serves two purposes. It should describe the page and encourage people to click. An anchor text that is well-written can bring two benefits. It can encourage more people to click the link, which leads directly to more traffic. Also, it helps search engines understand your site, which could lead to more traffic from search engines. While you cannot control what links others create to your site through theirs, it is possible to improve your internal linking.

What is link building?

Link building is the process of obtaining links from other websites to your site. Link building is one of the best ways to get your website higher in search engines. A page with many quality links will be ranked higher by search engines.

Link quality

There are many links. Some links are more valuable than others. A link from an authoritative website is more valuable than one from a website that doesn’t know you. If you own a restaurant, it’s better to get a review of the restaurant ( on-topic) on The Guardian website ( High Authority) than a link from your aunts’ horseback-riding school website. It makes it easier to choose sites that you want to link to, but it also makes it harder to obtain high-quality links.

Shady techniques

As a result link building is hard, many shady ways of building links were used in the past. People attempted to cheat the system by buying links from link farms. This is why link building has a poor reputation.


Google responded by imposing severe penalties. Your site can be removed from search results if it is linked to websites with poor reputations. Avoid these dangerous link-building techniques. If you’re fair and intelligent, link building can be rewarding.

What can you do to obtain links?

We now get to the million-dollar question: What do to get those links? We believe in a holistic approach to link-building. It is essential to create a website people want to link to. It sounds simple. Create unique, funny, original, or extraordinary content that people will want to share. How do you achieve this?

Find out your audience first. Who is your content aimed at? What type of content are they looking for? What kind of information do they need? What words are they using? What kind of websites do they visit?

These questions will help you create content that is relevant to your audience. For example, you can use content design principles. Once you have created a page that contains valuable content for your audience and knows who they are (which websites they visit), then you will be able to start your link-building efforts by reaching out to the owners of those websites. This is link building in its simplest form: sharing your article with others who might be interested. It is important to target the right niche for your blog or shop. This will reduce the number of people that you have to contact and increase your chances of getting a link.

If it is in their (or their) best interest, people will link to your website from theirs. You must convince them to link if your content or product is unique. You might be able to convince them by offering them a free trial or allowing them to use your product (if they have one). It will help you get better results if you contact them directly. Our step-by-step guide for link building explains all of this.


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