You want your website to be seen by as many people as possible — regardless of whether you are trying to inform, entertain, sell, or provide the best web hosting. It is simple: the more people you have, the easier it is to build a loyal audience.
But where do you start?
While there are many ways to drive visitors to your website, Search Engine Optimization is the most efficient. SEO refers to a set of techniques and strategies that help your pages rank higher on search engine results. This can increase your site’s visibility, and help it take off.
There are many simple ways to improve the SEO of your WordPress website, even, if you are a complete beginner. We’ll be discussing 13 methods you can use right away in this post!
An Introduction To SEO (And Why It Matters).
It’s simple, think about it. Search engines are the best place to go when you’re trying to find information online. If you want your website to be found on Google or other search engines, this means that you need to make sure it is visible in these searches. The listing should start with your website at the top.
SEO is the best method to achieve this. This is a broad range of strategies and activities that are based on our knowledge about how search engines rank sites. Optimizing your website for search engines has many benefits, including:
- The best visibility for increased traffic is achieved by a site that ranks high on Search Engine Pages (SERPs).
- Highly ranked sites are more trustworthy and credible.
- Since SEO tends towards producing quality content, you’ll be able to provide more relevant and useful information to your visitors.
Similar: Off-Page SEO
Don’t panic if you are a complete beginner in SEO. You’ve already made a significant step by creating a WordPress site. Search engine optimization has been applied to the platform. There are many easy and straightforward ways to get your WordPress website on the first page of search engines. Now let’s look at these approaches.
Similar: Create a blog or website in just 5 minutes with WordPress
13 Simple Steps to Increase SEO on Your WordPress Website
We started by assuming that you are busy when compiling this list. These techniques can be implemented now without a long-term commitment. There are many other techniques available, but these are a good place to start. You don’t need to use them all (although you can), but even a small number of them will give your WordPress site an edge in the SERPs.
We’ll also be focusing our advice on Google as it is the most used search engine, and has the most information about its algorithms. These strategies can also be used on Bing and Yahoo Search.
1. Take Care in Choosing Your Hosting Provider
This is not something we say because we are a hosting company. It’s true. SEO is dependent on the hosting provider you choose.
Google considers speed when ranking websites. A good host can help propel you to the top in the SERPs. The amount of downtime you experience on your site and the distance between servers, visitors, and servers are also factors that affect ranking. You’ll also want this, as Google gives HTTPS websites a slight boost. It’s included in all DreamHost plans.
You should choose a reliable host and one that has a good reputation for outstanding performance if you are just starting to build your website. If your current host doesn’t meet these requirements, you might consider switching hosts for an existing website.
A WordPress-specific hosting plan is a smart choice. Our fully managed WordPress plans offer impressive speeds and virtually no downtime.
Search Engine Optimization Made Simple
We remove the guesswork and actual work from growing your website traffic through SEO.
2. Pick a theme that is search engine-friendly.
The theme is the most important decision you will make regarding your WordPress website. Your theme will determine the appearance and layout of your site, as well as new functionality. also plays an important role in SEO. Your theme’s speed can have a significant impact on your site, as we’ve discussed. Clean code will give your site the best chance of appearing on search engine results pages.
When choosing a theme, you should consider SEO. These themes are sometimes called ‘SEO-friendly’. A theme with SEO-friendly features, such as new heading tags, is a good choice. Your needs can be met by a variety of themes.
3. Use a dedicated SEO plugin
Yoast Search Engine Optimization offers a variety of tools to improve your website’s SEO.
Plugins are a new feature in WordPress. These little pieces of add-on software that you can install to enhance your website’s functionality and features are called plugins. There are plugins that can help your site achieve almost any goal, including higher rankings in search engines. There are multiple plugins that can help increase the SEO of your website.
These plugins may provide targeted, small-scale features like creating a sitemap. (We’ll discuss that in a moment). You can get even more results by opting for a complete SEO plugin like Yoast SEO which will give your site a variety of optimization-focused features.
Similar: 10 Most Popular WordPress Plugins 2020
4. Modify Your ‘Permalink Structure
Permalinks refer to the permanent URLs that point to your site’s individual posts, pages, and other content. Your permalinks are what people use to link back to your website. Search engines are more likely to understand clear, descriptive links which describe the content. This gives search engines a higher ranking.
WordPress has many options for automatic permalinks:
Some are based on numbers, such as the Plain or Numeric options. This is not ideal because they provide little information that search engines can use. The Post Name structure is better as it clearly communicates what the linked content is about. You can easily modify your permalink structure or create one by going to your site’s backend and clicking Settings > Permalink.
5. Make a sitemap
A sitemap lists all pages on your website and organizes them into a hierarchy. This sitemap allows you to quickly see the layout of your website and its contents. These sitemaps were initially created to help website visitors in navigating. However, they are now used to communicate information to search engine robots (also called crawlers).
Although adding a sitemap to your website won’t improve its search engine rankings it is still an important SEO tool. It allows crawlers to view all pages on your website and understand their relationship. It makes it easier for search engines and users to find relevant content on your site. It is easy to add a sitemap for WordPress. You can either use a targeted plugin like Google XML Web sitemaps or a comprehensive SEO tool like Yoast SEO.
6. Heading tags should be used throughout your content
A sitemap can be useful to help search engine crawlers understand how your site is structured, but it won’t help them find the content. Heading tags are required for this purpose. These are formatting options that you can use to format section headings in pages or posts.
These settings can be found in the Heading 1 HTML2 and so forth.
These headings can be used to organize your content in two ways. This provides a visual advantage by breaking up the text and making it easier for readers to understand. Crawlers pay particular attention to headings. Use them to understand How your content is structured and what it’s about. When creating pages and posts, remember to Use the heading options in WordPress Ensure that you do it often and regularly.
Similar: 20 Expert Blog Tips for 2020
7. Use Keywords to Build Your Content
You’ve probably heard of the concept of keywords. These are phrases that briefly describe the topic of your content. You might choose the keyword “easy recipe” to describe a blog post with simple recipes for beginners. This will make it more likely that people will search for the same type of post by entering the keyword into search engines.
By choosing a keyword to be used on each page or post, you can communicate your topic to search engine spiders and increase your chances of having your content shown in relevant searches.
You want to be careful about how you use this tool. For example, avoid keyword stuffing. This is when you force your keyword in too many places to make it appear unnatural or spammy.
While there are many great SEO Tools available to help you get started Semrush has been recommended by us. Semrush’s powerful tools are perfect for businesses and websites. They offer powerful keyword research tools, the ability to track your rankings over the years, and backlink analysis and can even be used to check for SEO issues on your site and provide helpful recommendations. The good news is that you can get a free 14-day trial of Semrush. The good news?
8. Make sure to include useful links from both the internal and external worlds
Google and other search engines won’t view your website as if it were a standalone entity. They look at the connections it has to other websites and internal sites. Crawlers can see how similar pages and posts are related by using a lot of links. This encourages others to link to your site, which communicates to search engines that your content is valuable.
This strategy is similar to keywords and you should be careful about it. Your search engine rankings are likely to suffer if you include too many links in your content, use too many links that point to pages not relevant to your topic, or only promote products.
Instead, you should consider incorporating links wherever they are most natural and pointing readers to high-quality websites that rank well in the SERPs. Smartly combining internal and external links is the key to getting the best SEO results.
9. Make your site responsive
Mobile devices are used more than ever to browse the web. Your website must look and function the same on every device that a visitor uses. This is possible by using responsive design, which means that your site adapts to the device of each visitor.
Google considers responsive design a ranking factor. Your site’s chances of being found high in SERPs are increased if it is responsive. The best way for WordPress users to start responsive design is to select a theme that supports it. Many, if not all, do. Make sure to also check out the theme’s SEO features!
10. Optimize your Images
Images are essential for any website. They add visual appeal and context. Additionally, they break up text and make it easier to read. They can also impact your SEO, as you probably know. One, your images may have an impact on your site’s loading speed. This is a ranking factor. When crawlers attempt to index your site, crawlers will also look at the filenames and “alt text” information.
These two issues can help you improve your SEO. First, optimize images and media so that they have minimal impact on the site’s performance. Next, give each image a descriptive name and an alt text. Bonus points if you use keywords in either one or both of these places.
11. If you can, write long-form content
Moz is a great example of a website that creates quality, long-form content.
Google’s algorithms pay attention to the length of content when determining how to rank it. However, shorter content does not always rank highly. Longer content is better because search engines consider it more useful. Additionally, crawlers will be able to better understand your content if it is rich in keywords and headings.
Longer content can also be more valuable to readers. It can boost your credibility and encourage visitors to spend more time at your site. When creating content, make sure it is as detailed as possible. There are many methods to achieve this. One method worth considering is the Skyscraper Technique, which improves on existing content and makes it more complete.
12. Add and update your posts frequently
Google’s algorithm considers the frequency of your content in determining how to rank pages. While older, more valuable content will be successful, Google’s algorithms consider the frequency of your content. This boost is for newer, more relevant content.
Adding new content is essential if your site wants to rank consistently high in search engine results pages (SERPs) over time. Create a posting schedule and keep your site on track. Also, you can vary the content that you create to keep visitors interested. Don’t forget older pages and posts. Updating existing content encourages crawlers to reevaluate it and give it more prominence than pages that don’t change.
13. Concentrate on quality content
To rank websites, Google and other search engines employ sophisticated algorithms. Their goal is to make sure the most useful and relevant sites are ranked highly. While the ranking factors and their effects may change over time this underlying theme is consistent. You must focus on quality content and not try to cheat the system if you want to succeed with your SEO efforts.
Long-form content is an excellent way to improve the quality of your pages and posts. You can accomplish this objective in a variety of alternative ways. Consider what your target audience needs most and then focus your content on providing that information. Remember to proofread and fact-check everything that you post to your website. Details matter!
Moving up in the SERPs
SEO covers many strategies and techniques. It can seem overwhelming. To help your website rank higher in the SERPs, you don’t have to be an SEO expert. Follow these simple tips to get started seeing results.
The first step in creating a site is choosing WordPress. Next, choose the right host and select an appropriate theme. Finally, consider purchasing one or more targeted WordPress plugins. These strategies, along with the other suggestions in this list, will help you improve your site’s visibility.