It’s nearly impossible to browse social media without running into influencer marketing. You will see influencers displaying their latest products, such as candles, clothes, and makeup, wherever you go.
Influencers constantly come up with new ways to get sponsored on their favorite platforms, whether it be through extended films, Instagram Stories, or more conventional postings.
It’s crucial to keep in mind that everyone can have an impact on how someone is defined. John Maxwell said, “To be an influential person, you must first love them before you can try and lead them.” Engaging means that you have at least one person like your posts.
Let’s acknowledge those who are trying to grow their audience. People talk about the businesses and items they adore on social media because they adore them. While they may be hoping for a deal with a brand, in the end, they don’t make any money from their posts at the moment.
Influencer marketing may seem to be something brand-new and fashionable. In reality, influencer marketing began 15 years ago. The first platform to pay bloggers to produce sponsored content was PayPerPost. There were numerous rumors about it. Due to the fact that blogs were frequently viewed as online journals, experts were dubious about the legitimacy of adding sponsorships or advertising to them.
This is a problem that influencers today still face. However, those who are able to successfully promote products and services while sounding authentic and real can reap many rewards. Someone likes to buy from people they can trust.
What is Influencer Marketing?
Utilizing the online endorsements and recommendations of influencers and content producers, influencer marketing enables firms to market their goods. While blogs and social media are the most popular platforms for influencers, other creators such as podcast hosts or podcast hosts may also be available. Influencer marketing can be a key part of brand awareness campaigns. However, it can also lead to a lot of sales and conversions.
Although influencer marketing was born in 2006, the industry has seen a lot of change over the past 15 years. In contrast to Twitter and Facebook, which were only getting started, Instagram would enter the social media sphere in 2010. Initially, infusers were bloggers who posted about their daily life and marketed the goods they used.
Despite the seeming contradiction, influencer marketing is really different. Today’s influencers still share stories and promote products that they use every day. Many people are now career influencers and make a living from brand sponsorships. It was not possible to consider blogging a full-time job without making a few side incomes.
Today’s influencers have many more options than their predecessors. There are many social media platforms that you can choose from and so many content types they can create. YouTube and TikTok, both video platforms, are great options. Traditional blogging and Facebook are great options for those who enjoy long-form writing. A terrific venue for influencers who want to do a little bit of everything is Instagram. Even if Clubhouse is still a young platform, influencers will find a way to leverage it for their campaigns very soon.
Influencer Marketing by The Numbers
Influencer marketing is a very popular tool in marketing right now.
- Nine of the 10 brands use influencer marketing.
If you don’t want your company to fall behind, it’s time for you to explore your options in influencer marketing. There’s bound to be an influencer in your industry that fits your needs, no matter what sector. Don’t worry if you only manage to find small influencers within your niche.
- Earn an equivalent earned media worth $18 for every $1 spent.
Influencer marketing is a great way to increase brand awareness, and sales, and get your brand out there. This is a marketing tactic that has a higher media value than other methods. It is important to approach influencer marketing strategies so that you do it right. This kind of earned media equivalence can only be achieved if you work with the right influencers within the right niche.
4 Reasons Influencer Marketing Will Continue To Grow
Influencer Marketing is a popular trend right now. But, it’s not going away. It’s not even finished growing. Over the coming years, its popularity will only increase. Now is the perfect time to start learning about it and incorporating it into your own strategies.
1. Influencers are more common.
Although it may seem like there are too many influencers, this is not true. There are many opportunities to be an influencer on social media platforms as they grow.
While some will do it intentionally, others will just be sharing their lives and securing a deal with a company that they love. There will be more people who are interested in growing niche audiences. This increases your chances of finding the right person to talk to your ideal customer base, which is perfect for your e-commerce store.
2. The popularity of influencer marketing agencies is growing.
Influencer marketing, like any other business strategy or tactic, is becoming standard. There are agencies that represent influencers, and agencies that help brands find the right influencers to support their strategy. Marketing will continue to expand as influencer marketing grows.
These agencies are great for eCommerce companies that don’t have the time or resources necessary to keep up to date with influencer marketing trends. You can still benefit from influencer marketing without having to learn everything.
3. You have more content options.
Influencers started by creating blog posts about their favorite products. Social media was becoming more popular, and so did the types of content influencers. Video is the most used type of content that influencers can make to promote products. Video has shown incredible power on Instagram, Facebook Live, YouTube, TikTok, and IGTV.
It is easy to wonder about the next big trend for influencer marketing, given the popularity of podcasts, and the introduction of audio-only apps such as Clubhouse. We may not have the answer but we know that it will evolve. Joining new platforms can help e-commerce brands be ready to capitalize on new and innovative content and platforms. Influencers are more likely to be interested in working with you if you have a strong following on that platform.
4. Influencers show more of their reality.
Influencers are in many ways going back to their roots. People are more inclined to see posts that haven’t been edited in recent years. People don’t want someone telling them what they should do. They want to see the reality. They want to see influencers fail and have bad days, then get up and carry on.
People trust and follow influencers more because of their openness and transparency. This means there is more opportunity to view and purchase sponsored content. Influencers can help e-commerce brands reach more people, especially if they don’t hide the best, most-filtered aspects of their lives.
Ways Ecommerce Stores Are Using Influencer Marketing
All types of businesses can benefit from influencer marketing. Celebrities work with big brands to promote their products. Entrepreneurs just starting out can find ways to work with influencers who have already built their networks. Influencer marketing is a key component of e-commerce. If you haven’t joined yet, it’s time.
1. To promote their store.
Influencer marketing is a great way for e-commerce brands to promote their online stores. It’s simple for influencers to link to your online store when they are talking about your brand or products. It’s actually easier than telling someone to visit Target or “wherever books can be sold”. Instead, they can link directly to your page. This makes it less likely that potential customers will get lost.
Tip: Give influencers specific links to your page or create a code. You’ll be able to track and monitor the ROI of influencer campaigns.
2. Use user-generated content to share.
Influencer marketing has another great advantage: User-generated Content (UGC) you can share. Trusting other people is more important than trusting brands. It can be difficult to find content and images from people outside your team. You can request to use the content of an influencer when you are working with them. You’ll then be able to republish their content. This will show your audience that you have a partnership with the influencer, as well as their images, copy, and copy.
Tip: Make a plan to share UGC with others so that you get the full benefits. You can save your UGC for a product if you know that you are promoting it soon so that you have maximum effect.
3. Get testimonials from influential people.
Each brand needs testimonials, but customers sometimes don’t remember to leave reviews or share their experiences on the website. You can get their testimonial and story by working with influencers. You can give more social proof to potential customers by putting their information on the whole site or just the page about the product they reviewed. This will help them feel more confident buying.
Tip: Describe the type of testimonial you would like from the influencer at the beginning of your campaign. This will ensure they have all the ideas and content you desire in their testimonial.
4. Promote your product with an influencer
A discount is a great way of increasing your sales and ROI when working with influencers. First, the discount code will be unique to that influencer, which will enable you to track their conversions. People will be more inclined to make a purchase if they are able to save money. That can sometimes be the turning point that inspires people to visit your shop and make the purchase.
Tip: You can negotiate with the influencer for a percentage of every sale made using their code. This will encourage them to be more thorough in creating their campaign.
5. Get involved with micro-influencers.
This was something we mentioned earlier. However, working with micro-influencers is a great way to get noticed, especially by eCommerce brands. As long as they have a high engagement rate, don’t be afraid to work with someone with a smaller following. It can be easy to believe that you must choose an Instagram influencer with at least 10,000 fans to take advantage of the swipe-up feature. But, this is false. This is not a requirement for a successful campaign. They can instead rely on their connections with their small following to motivate them to buy or learn more.
Tip: Make sure to check the engagement rate of their posts. Influencers with large followings may buy Instagram followers to get there. These followers are often fake and won’t engage with your campaign or buy your products.
How to Build an Influencer Marketing Strategy
Once you are ready to integrate influencer marketing into your overall marketing strategy, it is time to create a strategy. A strategy, like any other marketing tactic, can help you be thorough and methodical. Once you have an idea of what you want from influencer marketing, you can create a method for measuring your progress to track it.
1. Document your goals, and key performance indicators, and document them.
Every strategy starts with goals. There are many goals that you can have when you think about influencer marketing. While making sales is the obvious goal, working alongside influencers will do more than create sales. Here are some goals:
Building Brand Awareness
Your brand name will be known to thousands of people through influencers. Because they are learning about your brand through someone they trust, they will be more likely to follow your social media accounts or learn more about your company.
Attracting a New Target Market
Working with an influencer is a great way to make your ideal customer more attractive. It will take some effort on your part to convince the influencer that your brand is right and relevant to their audience. Because they have worked hard to build their following and gain their trust, influencers often protect their audience. If you can work with an influencer to develop a solid campaign plan, you can reach new markets.
Facilitating Lead Generation
Influencer marketing is a great way to get more customers and leads. You might ask your influencer partners to help you get your brand’s attention. You could also send them to your e-commerce shop to make sales.
Once you know what your goal is, it’s time to identify your Lead Generation. You can track sales easily with special promo codes or unique links for influencers.
2. Learn about the influencer landscape.
Understanding the influencer landscape is essential before you can begin to work with them. We’ve spoken a lot about micro-influencers but you also have macro-influencers like celebrities. Celebrities are best avoided. Their following is so large that their engagement rate and rates can be very low.
Before you pitch your brand to anyone, take some time to study influencers. This will make you more knowledgeable and allow you to make a greater impression on the influencer.
3. Get in touch with influential people.
Once you feel confident in your abilities, you can start to network with influencers. You have many options to find influencers for your brand. However, you should begin by observing others in your sector. You’ll be able to see who your competitors are working alongside, as well as the size of influencers they’re targeting. You can then decide whether to target people with similar followers or something else.
You can find tools to help you identify influencers depending on which platform you are trying to promote. InfluenceGrid allows you to find TikTok users, while Awario lets you discover influencers across a range of platforms. To find influencers, you don’t necessarily need to use these tools. To find #sponsored posts, you can search hashtags. You can then look at their audience to see if it resonates with yours.
Start with your followers. Click on some of the people already following you. You can scroll through their other accounts to see if there are any influencers. This is a great way of finding someone who targets your ideal audience.
Wrapping up
Influencer marketing is here for the long-term and will only grow in the next few years. Ecommerce brands can really benefit from working alongside influencers, regardless of their goals. Influencers can help grow your audience, increase sales, or just spread the word about your business. It doesn’t matter what, today is the perfect day to begin your influencer marketing strategy.
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